About The Founder, Rod Ponce
Growing up in Toronto with Ecuadorian parents, I was surrounded by friends from all over the Spanish-speaking world. Every country—and sometimes even regions and neighborhoods—had their own sayings and ways of speaking. It really showed me how closely tied culture and language are. For me, I grew up speaking Spanglish.
Linguists call Spanglish a hybrid language, often describing it as "Spanish-English code-switching." It’s this fluid blend of borrowing words, shifting grammar, and adapting that shaped me into who I am today.
Being fluent in both languages opened doors for me. My first professional job in Huntington Beach, CA, and my time at the Organization of American States in Washington, DC, were experiences that immersed me in spaces where my bilingualism helped me thrive. I remember walking past the grand marble headquarters of the OAS near the White House, struck by two statues at the entrance—one rich, one poor. They represented North and South America, and that imagery stayed with me, shaping my perspective.
Later, when I saw negative portrayals of Latinos in TTC ads, it ignited something in me. That spark led to the creation of Hispanos En Canada TV and Mercado Magazine. I had no background in TV production or publishing, but that didn’t stop me. For five years, I worked hard to push back against stereotypes and celebrate our Spanglish culture. At its peak, Rogers TV picked up my show, and Mercado Magazine was sold across Canada in Chapters-Indigo. The message was clear: we are more than just the negative depictions. We’re professionals, creators, and we’re capable of anything we set our minds to.
When I wrapped up that chapter of my life, I realized what drove me all along: pride in Spanglish. I wanted to showcase role models for the next generation, using television and print as my platform.
Now, I’m channeling that same energy into this website. Language, like culture, is powerful. Words, just like sights and smells, can stir deep memories and help us reflect on our journeys. Through streetwear and headlines, I’m celebrating our unique culture and reminding everyone that "The Future Speaks Spanglish".
Thank you for joining me on this journey.
Hecho con amor.
Always,